For Economic Development Committee Meeting November 19, 2026
TO: Honorable Economic Development Committee Members
FROM: Christina Taylor, Community Development Director
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Discussion on Entering into a Professional Service Agreement with Retail Coach.
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BACKGROUND
In September, staff met with The Retail Coach to discuss the potential opportunity for The retail Coach to offer economic development support to supplement staff’s efforts related to retail recruitment and marketing. The Retail Coach can work with staff to develop a strategy aimed at attracting new retail development while supporting existing local businesses.
The partnership would be designed to enhance the City's retail landscape by addressing key objectives, including reducing sales tax leakage, diversifying the City’s retail portfolio and improving residents' quality of life through the introduction of new retail, dining, entertainment, and service opportunities. The Retail Coach includes a detailed Retail Market Analysis + Recruitment Strategy, supported by the following scope of work and deliverables:
• Market Analysis: Provide in-depth market profiles and analysis reports to identify trends and opportunities.
• Retail Gap Analysis: Determine retail opportunities through comprehensive consumer and gap analysis reports.
• Development Opportunities: Analyze and create profiles for selected retail sites to identify potential development and redevelopment areas.
• Retailer Recruitment: Develop an annual target list of retailers and developers with contact information.
• Retailer and Developer Engagement: Implement a recruitment plan with monthly updates to track progress.
• Downtown Retail Assistance: Support downtown revitalization through custom trade area maps, market profiles, and mobile location data.
• Ongoing Support: Provide continuous recruitment coaching and access to a dedicated program director. Represent the City at regional and national retail events, including the International Council of Shopping Centers Tradeshows.
Partnering with The Retail Coach would ensure continued progress in implementing a strategic approach to retail recruitment, aligning with the City’s goals to expand economic opportunities, and enhance the quality of life for Rialto residents.
RECOMMENDATION
Staff recommends that the Committee hold discussion and provide feedback to staff.