For City Council Meeting November 12, 2024
TO: Honorable Mayor and City Council
FROM: G. Michael Milhiser, Interim City Manager
AUTHOR: Mark P. Kling, Chief of Police
Title
Request City Council to (1) Approve the Thirty (30) Month Agreement for Digital Marketing, Website Design and Maintenance and Department Rebranding and Design, in the Amount of $590,500 with Raincross, Inc.; and (2) Authorize the Acting City Manager or his Designee to Execute all Documents.
(ACTION)
Body
RECOMMENDATION
Staff recommends that the City Council:
1. Approve the thirty (30) month Agreement for digital marketing, website design and maintenance and department rebranding and design, in the amount of $590,500 with Raincross, Inc.; and
2. Authorize the Interim City Manager, or his designee, to execute all documents.
BACKGROUND
In recent years, law enforcement agencies nationwide, including the Rialto Police Department, have faced significant challenges in attracting and retaining qualified candidates. Heightened public scrutiny, evolving community expectations, and competitive labor markets have contributed to a decline in the number of quality applicants. To address these issues, the Rialto Police Department recognizes the necessity of a targeted and effective recruitment strategy to ensure continued safety and service to our community.
While the city has undertaken various recruitment efforts, a focused digital marketing approach is vital for reaching potential candidates where they are most active. Raincross, Inc. has a proven track record in managing digital marketing campaigns for the City of Rialto. Their previous work has demonstrated a clear understanding of our specific needs, local market dynamics, and the intricacies of effectively engaging our target audience. Past campaigns have yielded measurable improvements in outreach and engagement, underscoring their expertise.
ANALYSIS/DISCUSSION
Police departments across the country are facing significant challenges w...
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