For City Council Meeting [November 27, 2018]
TO: Honorable Mayor and Council
APPROVAL: Ahmad R. Ansari P.E., Interim City Administrator
FROM: Robb R. Steel, Assistant CA/Development Services Director
Title
Request City Council to Adopt Resolution No. 7413 Designating the Boundaries of a Business Center pursuant to Business and Professions Code Section 5274 for the proposed freeway sign on property owned by Thrifty Oil Company situated on the west side of Riverside Avenue north of the 10 Freeway in the Gateway Specific Plan.
(ACTION)
Body
BACKGROUND:
Thrifty Oil Company (TOC) proposes to install a 100-foot tall freeway-oriented multi-tenant freestanding sign ("Sign") with an electronic message board on its 0.27 acre parcel located on the west side of Riverside Avenue north of the 10 Freeway (Assessor Parcel Number 0132-131-13) ("Site").
TOC intends to allow retailers and restaurants within the boundaries of the Gateway Specific Plan to advertise their business and products. Some of the existing and future retailers and property owners along Riverside Avenue have expressed interest.
In addition, Conditional Development Permit Resolution Number 2018-0004 (as approved by the Planning Commission and discussed below) allows the City to advertise public events on the electronic message board for one time slot within each advertising loop at no cost to the City. A Memorandum of Understanding between the City and the TOC is required to memorialize the allotment prior to building permit issuance.
The Sign includes a 672 square foot electronic message board and five 65.3 square foot single tenant sign panels, for a total sign area of 998.5 square feet. The area between the electronic message board and the tenant panels includes the words "Rialto Gateway" to identify the area to passersby's on the 10 Freeway. The site map and the sign plan are attached hereto as Exhibit A and Exhibit B respectively.
On February 28, 2018, the Planning Commission approve...
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