For City Council Meeting [February 12, 2019]
TO: Honorable Mayor and City Council
APPROVAL: Sean Grayson, Interim City Administrator
FROM: Robb R. Steel, Assistant CA/Development Services Director
Title
Request City Council to Consider a Billboard Removal and Relocation Agreement by and among the City of Rialto, San Bernardino County Transportation Authority, and Lamar Central Outdoor.
Body
BACKGROUND:
The City owns a 13-acre parcel at the southwest corner of Casmalia Street and Alder Avenue (see Exhibit A). The property has extraordinary visibility along the 210 Freeway. On July 24, 2018, the City entered into an Exclusive Negotiation Agreement with RV Spa for the 6 acre Site shown as Parcel A.
The City is exploring options for the remaining 7.2-acre Parcel B site. The site is very long and linear along Casmalia Street, with limited depth creating constraints for development. One potential use is for advertising purposes. The City and Lamar Outdoor Advertising initiated informal discussions regarding the placement of a billboard at the westernmost portion of Parcel B.
Caltrans declared the 210 Freeway a "landscaped freeway" and the State generally prohibits off-site advertising structures in such areas; however, because Lamar had an existing structure removed as part of a freeway improvement project, state law may permit the relocation of a billboard to another location that may not otherwise qualify. Once Lamar secures a location, Lamar will seek a Billboard Relocation Agreement with Caltrans to permit the relocation of a removed billboard to a new location within Rialto at the proposed location. The City may also consider requesting that Caltrans declassify this section of the 210 Freeway as landscaped.
ANALYSIS/DISCUSSION:
Billboard Relocation Agreement
Lamar proposes to enter into a Billboard Relocation Agreement with the State of California and the San Bernardino County Transportation Authority, which authorizes the relocation of the Col...
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