For City Council Meeting [April 9, 2019]
TO: Honorable Mayor and City Council
APPROVAL: Sean Grayson, Interim City Administrator
FROM: Robb R. Steel, Assistant CA/Development Services Director
Title
Request City Council to Set a Public Hearing for April 23, 2019 to Consider a Property Lease by and between the City of Rialto and Lamar Central Outdoor for a City Owned Property on the north side of the 210 Freeway, westerly of Alder Avenue.
Body
BACKGROUND:
The City owns a 13-acre parcel at the southwest corner of Casmalia Street and Alder Avenue (see Exhibit A). The property has extraordinary visibility along the 210 Freeway. On July 24, 2018, the City entered into an Exclusive Negotiation Agreement with RV Spa for the 6-acre Site shown as Parcel A.
The City is exploring options for the remaining 7.2-acre Parcel B site. The parcel is very long and linear along Casmalia Street, with limited depth creating constraints for development. One potential use is for advertising purposes. The City and Lamar Outdoor Advertising initiated discussions regarding the placement of a billboard at the westernmost portion of Parcel B.
On February 12, 2019, the City Council approved a Billboard Removal and Relocation Agreement by and among the City of Rialto, San Bernardino County Transportation Authority, and Lamar Central Outdoor. On March 12, 2019, the City Council authorized the Mayor to execute and transmit a letter requesting that Caltrans declassify a portion of the 210 Freeway as a landscaped freeway.
ANALYSIS/DISCUSSION:
Proposed Lease
The proposed Property Lease by and between the City of Rialto and Lamar Central Outdoor LLC is attached hereto as Exhibit B. The key terms include:
1. The lease site (Site) shall be located at the westernmost edge of the City Property. Lamar will have exclusive use of the Site to construct, maintain and operate a V shaped double digital display visible to east and west bound traffic on the 210 Freeway.
2. The Lease ter...
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