For City Council Meeting [February 25, 2020]
TO: Honorable Mayor and City Council
APPROVAL: Rod Foster, City Manager
FROM: Matt Schneider, Community Development Director
Title
Request that the City Council Approve Resolution No. 7596 Approving the First Amendment to the Billboard Relocation Agreement between City of Rialto and Lamar Central Outdoor, LLC, to change the location of a previously approved billboard relocation from the southwest corner of Foothill Boulevard and Cactus Avenue to the southwest corner of the SR-210 Freeway and Ayala Drive.
Body
BACKGROUND:
On April 25, 2006, the Planning Commission approved Conditional Development Permit No. 538, a request by Lamar Advertising to remove an existing wooden billboard and replace it with a 45-foot digital billboard along the I-10 Freeway, just west of Riverside Avenue. Lamar also agreed to remove seven other antiquated billboards on City arterials, and that commitment provided the impetus to allow the upgrade to the existing freeway billboard. Lamar completed removal of seven billboards throughout the City as part of that action.
On August 29, 2018, the Economic Development Committee considered a proposal from Lamar Central Outdoor to install digital displays on City-owned sites, as consideration for the prior removal of seven billboards throughout the City and one additional billboard acquired by Lamar from General Outdoor. Lamar requested that the City enter into a Billboard Relocation Agreement and property leases for the various sites. The Economic Development Committee commented on the proposed locations, the aesthetic features, but otherwise recommended that the proposal move forward to the City Council.
On February 12, 2019, the City Council approved a Billboard Relocation Agreement between the City of Rialto, San Bernardino County Transportation Authority, and Lamar Central Outdoor, LLC allowing the installation of a digital display billboard on City-owned land along the north side o...
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